Very interesting… http://news.yahoo.com/s/cmp/20080410/tc_cmp/207100719
Eric Peterson’s take – http://blog.webanalyticsdemystified.com/weblog/2008/04/how-yahoo-buying-indextools-changes-web-analytics.html
This is a smart move by Yahoo! Index Tools is a decent low cost tool. It will be interesting to see how Yahoo! integrate the tool with their existing in-house analytics and the forthcoming AMP (Advertising Management Platform – see http://yhoo.client.shareholder.com/press/releasedetail.cfm?ReleaseID=303352)
Does this also signal intent by Yahoo! to stave [...]
