Very interesting… http://news.yahoo.com/s/cmp/20080410/tc_cmp/207100719
Eric Peterson’s take – http://blog.webanalyticsdemystified.com/weblog/2008/04/how-yahoo-buying-indextools-changes-web-analytics.html
This is a smart move by Yahoo! Index Tools is a decent low cost tool. It will be interesting to see how Yahoo! integrate the tool with their existing in-house analytics and the forthcoming AMP (Advertising Management Platform – see http://yhoo.client.shareholder.com/press/releasedetail.cfm?ReleaseID=303352)
Does this also signal intent by Yahoo! to stave off the recent hostile Microsft approach? If Microsoft succeed in their attempts what does this mean for Index Tools’ technology in the light of Gatineau, Microsoft’s Analytics offering which is currently in Beta?
http://forums.microsoft.com/AdCenter/ShowPost.aspx?PostID=2338654&SiteID=44
