What is a site ’bounce’? Well we know (hopefully) that it is a single page view of a page on your site. So how do we calculate the ‘bounce rate’ for the site? The Web Analytics Association’s set of Web Analytics definitions published in August 2007 states the following:
“TERM: Bounce Rate
Type: Ratio
Universe: Aggregate, Segmented
Definition/Calculation:
Single page view [...]
