What is a site ’bounce’? Well we know (hopefully) that it is a single page view of a page on your site. So how do we calculate the ‘bounce rate’ for the site? The Web Analytics Association’s set of Web Analytics definitions published in August 2007 states the following:
“TERM: Bounce Rate
Type: Ratio
Universe: Aggregate, Segmented
Definition/Calculation:
Single page view [...]
Entries Tagged as ‘Web Analytics’
May 12, 2008
How many different bounce rate definitions can you find?
April 15, 2008
Yahoo and Index Tools
Very interesting… http://news.yahoo.com/s/cmp/20080410/tc_cmp/207100719
Eric Peterson’s take – http://blog.webanalyticsdemystified.com/weblog/2008/04/how-yahoo-buying-indextools-changes-web-analytics.html
This is a smart move by Yahoo! Index Tools is a decent low cost tool. It will be interesting to see how Yahoo! integrate the tool with their existing in-house analytics and the forthcoming AMP (Advertising Management Platform – see http://yhoo.client.shareholder.com/press/releasedetail.cfm?ReleaseID=303352)
Does this also signal intent by Yahoo! to stave [...]
